Vol. 8 No. 1 & 2 (1999)

Published April 5, 2012

Journal of Euromarketing-- Articles

http://www.imda.cc/journal_euromarketing/Journal%20of%20Euromarketing_Volumes%201-19(2&3)/Journal%20of%20Euromarketing_Volumes%201-19(2&3)%20(Extracted)/WJEM_8_01-02/JEM%208(1-2).pdf