Vol. 30 No. 3and4 (2021): Journal of Euromarketing

Vol. 30 No. 3and4 (2021)

Published March 13, 2022
Journal of Euromarketing

Articles

Erdener Kaynak
Table of Contents and Editorial: Erdener Kaynak, Chief Editor
Journal Euromarketing v30i3&4
Merve Mert, Dilaver Tengilimoglu, Türkan Dursun-Kilic
The Impact of Consumer Perceptions of Social Media Advertisements on Buyer Behavior:: An Intercultural Investigation
Journal Euromarketing v30i3&4
Adil Bical, Nevzat Bilge Ispir
The Effects of Hedonic and Utilitarian Motivations on Consumer Engagement in Gamification
Journal Euromarketing v30i3&4
Abu Waheeduzzaman
Demarketing a Global War
Journal Euromarketing v30i3&4
Souheila Ben Kaabachi, Selima Ben Mrad, Anne Fiedler, Monyedodo Regis Kpossa
The Role of Personal Innovativeness in French Omnichannel Banking
Journal Euromarketing v30i3&4