Vol. 11 No. 4 (2002)

Published April 5, 2012

Journal of Euromarketing-- Articles

http://www.imda.cc/journal_euromarketing/Journal%20of%20Euromarketing_Volumes%201-19(2&3)/Journal%20of%20Euromarketing_Volumes%201-19(2&3)%20(Extracted)/WJEM_11_04/JEM%2011(4).pdf