Editorial Team
Editor-in-Chief: Erdener Kaynak, k9x@psu.edu
Pennsylvania State, United States
Technology and E-Commerce Editor: Kip Becker, kbecker@bu.edu
Boston University, United States
Associate Editor: Bernard Lee, BernardLee2007@gmail.com
University of Hong Kong. Hong Kong SAR, China
Book Review Editor: Claude Cellich,ccellich@iun.ch
International University of Geneva, Switzerland
Editorial Review Board Members
Dr. Søren Askegaard, University of Southern Denmark, Denmark
Dr. George Balabanis, City University, United Kingdom
Dr. J. Enrique Bigne Alcaniz, University of Valencia, Spain
Dr. David J. Carson, Univeristy of Ulster at Jordanstown, United Kingdom
Dr. F. Javier Rondan Cataluna, University of Seville, Spain
Dr. Chislaine Cestre, University of Lausanne, Switzerland
Dr. Leo Paul Dana, University of Canterbury, New Zealand
Dr. Srinivas Durvasula, Marquette University, United States
Dr. Yvonne van Everdingen, RSM Erasmus University, Netherlands
Dr. Kjell Gronhaug, Norwegian School of Economics and Business Administration (NHH), Norway
Dr. Klaus Grunert, Aarhus University, Denmark
Dr. Berrin Guner, Rowan University, United States
Dr. Hartmut H. Holzmueller, University of Dortmund, Germany
Dr. Frederic Jallat, Paris Graduate School of Business, France
Dr. Milan Jurse, University of Maribor, Slovenia
Dr. Tommi Laukkanen, University of Eastern Finland, Finland
Dr. Steven Lysonski, Marquette University, United States
Dr. Marin Marinov, University of Gloucester, United Kingdom
Dr. Rita Martenson, University of Gothenburg, Sweden
Dr. Luiz Moutinho, Suffolk University , United Kingdom
Dr. David McHardy Reid, Seattle University, United States
Dr. Dominique Rouzies, Groupe HEC, France
Dr. Arnold Schuh, Vienna University of Economics and Business Administration, Austria
Dr. Bruno Sergi, University of Messina, Italy
Dr. D. Deo Sharma, Stockholm School of Economics, Sweden
Dr. Kenneth Simmonds, London Business School, United Kingdom
Dr. Nitish Singh, Saint Louis University, United States
Dr. Gregory Sullivan, Advanced Marketing Systems, United States
Dr. Ronald Tununga, Wittenberg University of Applied Sciences, The Nedherland
Dr. Wan Yih Wu, Nan Hua University, Taiwan
Dr. Oliver H. M. Yau, Hong Kong Metropolitan University, Hong Kong SAR, China