Vol. 4 No. 2 (1995)

Published April 5, 2012

Journal of Euromarketing-- Articles

http://www.imda.cc/journal_euromarketing/Journal%20of%20Euromarketing_Volumes%201-19(2&3)/Journal%20of%20Euromarketing_Volumes%201-19(2&3)%20(Extracted)/WJEM_4_02/JEM%204(2).pdf