Vol. 20 No. 3/4 (2011): JOURNAL OF EUROMARKETING
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Vol. 20 No. 3/4 (2011)
Published December 12, 2012
JOURNAL OF EUROMARKETING
http://www.imda.cc/journal_euromarketing/volumes/vol20/JEM%2020%20%283_4%29_toc.pdf
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