Vol. 3 No. 3 & 4 (1994)

Published April 5, 2012

Journal of Euromarketing-- Articles

http://www.imda.cc/journal_euromarketing/Journal%20of%20Euromarketing_Volumes%201-19(2&3)/Journal%20of%20Euromarketing_Volumes%201-19(2&3)%20(Extracted)/WJEM_3_03-04/JEM%203(3-4).pdf